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Vineyards, medieval villages and food and wine



  • BECAUSE the vineyards of Langhe, Roero and Monferrato were declared a UNESCO World Heritage Site in 2014 and Novello is included in the Langhe and Barolo wine area.
  • BECAUSE Novello offers guests a chance to discover a simpler way of life, unique landscapes and a breathtaking view over the Alps and the Langhe area.
  • BECAUSE in addition to Barolo, guests can also sample Nascetta here, a local white wine produced by 10 winemakers in Novello and available from the Bottega del Vino.
  • BECAUSE in Novello, guests can enjoy typical Piedmont cuisine from excellent restaurants and agritourism structures.
  • BECAUSE Novello is the departure point for five trekking routes that pass vineyards, forests and countryside chapels and also lead to BAROLO, MONFORTE and LA MORRA.
  • BECAUSE the village of Novello has plenty of history: it was founded in Roman times and expanded through the Middle Ages and traces of this rich past can still be seen today.
  • BECAUSE it is only a short drive from Novello to the 11 Langhe villages with their medieval castles.
  • BECAUSE it is just over an hour’s drive from Novello to the Ligurian sea and the ski resorts of Cuneo.
  • BECAUSE Novello is not far from Turin with its Egyptian Museum, Mole Antonelliana, Palazzo Reale and Venaria Reale.
  • BECAUSE while staying in La Magia delle Langhe in Novello, you can attend the Alba Truffle Show, Bra Cheese Festival, Collisioni Festival in Barolo, the antique markets of Cherasco and much more, far removed from traffic and chaos.






A village in the Langhe hills that lends its name to one of the greatest wines in Italy and the world.

Its origins date back to the early Middle Ages and its splendid castle, built between 1000 and 1200 AD, has welcomed many famous people, among them the writer Silvio Pellico.

The castle, in the centre of the village, is currently home to the WiMu Wine Museum, established in 2010 by François Confino.

Located near the castle is the original CORKSCREW MUSEUM.




Alba is the economic and cultural capital of the Langhe area. Known in Roman times as “Alba Pompeia”, it became the “City of 100 Towers” in the Middle Ages. The ruins of these ancient dwellings are still visible today in its almost circular historic centre.

Alba is currently one of the main tourist destinations in Piedmont, thanks to its quality wine and food products, truffles and important red wines.

What to see in Alba:

Monforte d'Alba


Monforte d’Alba is a small medieval village in the Langhe and Barolo wine area, recently listed as one of Italy's most beautiful villages.

Explore the historic centre of Monforte, with its characteristic alleyways leading to the Piazza dell’Antica Chiesa and Auditorium Horszowski, an open-air auditorium that hosts the “Monfortinjazz” jazz festival.

Monforte d’Alba is also home to two giant benches that will amuse both young and old alike and offer excellent views over the Langhe landscape. https://bigbenchcommunityproject.org/

La Morra


La Morra is famous across the globe, notable for its production of Barolo wine as well as its inclusion in the UNESCO World Heritage Site listing of 2014.

Well worth a visit are the historic centre, the viewpoint and its many wine cellars, not forgetting the small Chapel of Madonna delle Grazie in Brunate, restored and painted in lively colours by English and American artists David Tremlett and Sol LeWitt.

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